KERO’s business is guided by the company’s values and principles for sustainable development, in terms of both economy and environment. The overall goal is to secure good quality of life for existing and future generations.

Economy
Stable financial development is the guarantee for the secure future and the continuity of the business. The financial efficiency of the business also creates the base for KERO’s social and environmental responsibility.

Environment
The fundamental principles for KERO’s environmental responsibility are the careful use of natural resources and attention to environmental issues in daily operations and decisions. Environmental processes are based on a lifecycle approach, with the goal being to reduce the environmental impact of the business and its products throughout the entire life cycle. The choice of naturally-tanned reindeer hide as the primary raw material in the products is part of this approach.

As a member of REPA, KERO meets its producer responsibility in terms of packaging. REPA is the industrial solution for producer responsibility for packaging of plastic, metal, paper/board and corrugated cardboard. www.repa.se