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Ambassador club

Our famous brand was founded in 1929 by Yrjö Kero. There the trip started and it is still ongoing on pursue of new adventures and challenges. Our concept "Kero Ambassador Club" gives you the opportunity to become a proud carrier of the Kero brand.

Kero Ambassador Club brings together strong personalities committed for Kero and our brand. As a Kero ambassador, you share our values and carry our products with pride, such as our KERO sami beak boots or  the KERO bag Totte.

Charlotte Kalla

The Tornedalian wilderness ancient power is flowing in Charlotte’s blood. She grew up among the pine heaths, marshes and rough winters, nature is a part of who she is. On Tärendös marshes, she challenged her strength and gained her force. That's where she likes it best, especially a clear and fresh autumn day with newly frozen ground under her running shoes; surrounded by the nature's beautiful color spectacle. Charlotte took part in her first ski race as a 7-year-old. It was her grandfather, Bengt, who beheld her talent and signed her. Classmates from elementary school testifies that she was yards ahead of everyone else during ski races at school. An ambitious magic that came to grew over the years and today, 20 years later she is a historic skier who put...

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Fredrik Hangasjärvi
Fredrik Hangasjärvi
In 2013 Fredrik Hangasjärvi was appointed National Folk Musician of Sweden on accordion. Through his performance, he was the first...
Johanna Ojala
Johanna Ojala
Johanna Ojala is a woman who breathes skiing. She has previously competed in cross country and is now both coach, teacher and lecturer in the same...
JohannaN
JohannaN
Johanna is a girl from Umeå who is passionate about sustainability, globalization, fair trade and slow fashion. That, together with her...
JORD
JORD
Jord is a music group from Tornedalen in Swedish Lapland. Their hallmark is the vocal anthem, language and Tornedalian melodies. The music has...